What you actually get

Stop wondering what $1,497/month buys you.

Five concrete sample deliverables — the exact same artefacts every Aqvero client receives, tuned to their business in week one. Generic templates below; yours will be specific to your customer, your offer, your channels.

Every sample below is a template — not a real client's file.

Sample 1 of 5

Offer rewrite

Most offers don't convert because they're vague, generic, and have no measurable promise. Week one of every engagement: we rebuild the offer with a clear dream outcome, stacked bonuses, real risk reversal, and a measurable guarantee.

Before — generic

"We're a local plumber in Sydney"

We offer reliable plumbing services across Sydney including blocked drains, hot water systems, gas fitting and general maintenance. Family-owned and operated for over 15 years. Free quotes. Licensed and insured. Call us today.

  • · No measurable promise
  • · No risk reversal
  • · No bonuses
  • · Sounds like every competitor
After — Aqvero rebuild

Blocked drain in Western Sydney? Fixed in 90 minutes — or the callout is free.

We arrive at your door inside 90 minutes of your call, diagnose with a camera on the spot, and quote a fixed price before any work starts. If we can't clear the blockage same-day, your $99 callout is free.

Included bonuses:
  • + Free CCTV camera inspection ($180 value)
  • + 12-month workmanship warranty
  • + Same-day invoice + GST receipt to your inbox
  • + Measurable promise (90 min)
  • + Risk reversal (free if missed)
  • + Stacked bonuses
  • + Hyper-specific to one customer

Sample template — yours will be rebuilt against your customer, your service area, your capacity, and your real cost structure.

Sample 2 of 5

30-day content calendar

Twelve posts a month, split across three angles: pain-agitate, proof, and educational. Drafted, queued in your portal, approved in bulk. The first week of a sample 30-day plan:

Day · channel
Angle
Hook line
Mon · Instagram reel
Pain · agitate
If your hot water dies at 6am on a Tuesday, this is what most plumbers won't tell you about the callout fee.
Tue · Facebook post
Educational
Three signs your blocked drain is actually a tree root in the main line — and why a snake won't fix it.
Wed · Instagram carousel
Proof
Before/after slides from a kitchen drain we cleared in Penrith yesterday. Camera footage included.
Thu · Email broadcast
Pain · agitate
Subject: The $4,200 plumbing bill we stopped on Tuesday (and how).
Fri · Instagram reel
Educational
Quick test you can do tonight to know if your hot water unit is about to die.
Sat · Facebook post
Proof
Eight blocked drains cleared this week. Average response time: 71 minutes. Average bill: $340.
Sun · Story · all
Soft CTA
Monday slots are filling up. DM 'DRAIN' if you want priority booking.

Sample template — yours will be specific to your service area, customer voice, and current offer.

Sample 3 of 5

Email nurture sequence

Five-email sequence triggered the moment a lead enters your list — whether through a form, a call, or a referral. Sent on a paced schedule, designed to qualify, warm, and book.

  1. 1
    0 min after sign-up
    Subject: Your same-day drain checklist (and what to do if it's 2am)

    Hey {{first_name}} — quick one. You just hit our site looking for a plumber, so here's the 4-step checklist we send every Western-Sydney homeowner before we even quote…

  2. 2
    Day 1, 8am
    Subject: The $4,200 we saved a Penrith family on Tuesday

    Yesterday we got a call from a Penrith homeowner about a slow drain. Most plumbers would have charged $4,200 to dig up the line. Here's what we did instead…

  3. 3
    Day 3, 6pm
    Subject: Three plumbing red flags most owners miss

    Quick read — three early warning signs that a drain is heading for a $3K+ repair, and the $0 fix you can do tonight to confirm…

  4. 4
    Day 5, 9am
    Subject: Why we put the 90-minute promise in writing

    Most plumbers won't commit to a time. We do — in writing. Here's why, and what happens if we miss…

  5. 5
    Day 7, 4pm
    Subject: Last touch — and a $49 priority slot if you want it

    This is the last email in this sequence. If you'd like to lock in priority service before winter peak, here's a $49 priority slot — refundable if you don't use it…

Sample template — yours will use your tone, your story, your customer's real pain points.

Sample 4 of 5

60-second SMS follow-up

Inbound enquiries that go un-followed-up for more than 5 minutes convert 80% less. Every form fill, missed call, or web chat fires this SMS chain in under 60 seconds — automated, but personalised.

Touch 1 · within 60 seconds
Hey {{first_name}} — Jamie from the team. Got your enquiry about the blocked drain in {{suburb}}. I can have a licensed plumber at your door inside 90 minutes for a $99 callout, fully refunded if we can't clear it. Want me to book you in? Reply YES or call us back on this number.
Touch 2 · +15 min if no reply
{{first_name}} — just checking I didn't miss your reply. We have two slots left today in your area. If now isn't a good time, reply "LATER" and I'll call you tomorrow morning at 9am instead.
Touch 3 · +2 hours if still no reply
Last check-in, {{first_name}}. If you've already sorted the drain, no worries. If not, here's a $40-off priority code: PRIORITY40. Good for 48 hours, no obligation.
Why this works
  • Named human responder, not a form auto-reply
  • Restates the promise (90 min · $99 refund)
  • One-word reply path (YES / LATER)
  • Soft scarcity ("two slots left")
  • Discount only on final touch (protects margin)

Sample template — yours will use your sender name, your service area, your real callout structure.

Sample 5 of 5

Weekly KPI report

Every Sunday at 9pm, this report lands in your inbox — same five-block structure, every week. No vanity slides, no screenshots of impressions. Numbers that move the business.

Aqvero Weekly · Week of 18 May
Sample report · plumbing service business
Top-line
Inbound leads
47
+12 vs prior wk
Calls booked
31
+8 vs prior wk
Jobs won
22
+5 vs prior wk
Revenue tracked
$18,420
+$4,180 vs prior wk
Channel mix
Paid ads (Meta)
19 leads · $312 spend · $16/lead
Paid ads (Google)
14 leads · $470 spend · $34/lead
Organic content
9 leads · $0 · $0/lead
Reactivation campaign
5 leads · $0 · $0/lead
Speed-to-lead
Median response time
42 seconds
Target: under 60
% leads contacted < 5 min
94%
Target: 90%
Leads dropped
2
Both outside service area
What changed this week
Tested 'no callout fee' Meta angle
+38% CTR
Rolling out wider next week
Paused under-performing Google keywords
-$120/wk spend
No drop in lead volume
Added 90-min promise to landing page
+11% form completion
Locked in
Next week
Run a winter-prep reactivation campaign
Targets ~340 dormant leads
Test SMS first-touch copy variant B
Smaller discount, faster scarcity
Approve 4 reels + 2 carousels in your portal
Drafted, waiting on you

Sample template — yours will track your real channels, your real spend, your real revenue, your real next moves.

Everything above lives in your portal.

You don't chase emails or hunt for files. The diagnosis, offer, content calendar, sequences, and weekly report all live on one screen — with approve / revise / reject buttons next to every draft and a status pill on top of the pipeline.

2x in 90 days — or we refund every dollar.

If we don't generate at least 2x your subscription back in tracked pipeline inside 60 days on Growth or Scale, you get every dollar you paid us back. You keep every deliverable, every account, every asset.

Want these deliverables tuned to your business?

Reserve a founding spot. Week one starts the day you complete onboarding.